Cut Bank Community Branding Project

Project Lead

Cut Bank Area Chamber of Commerce


Project Purpose/Need

The Cut Bank Branding Project addresses the need for a cohesive and professional identity for the town of Cut Bank, Montana. The community seeks to redefine its image to attract visitors, potential residents, and businesses, particularly given its location on U.S. Highway 2 near Glacier National Park. Currently perceived as a "pass-through" town, Cut Bank intends to market its local attractions more effectively to both residents and visitors by encouraging people to stop and explore when passing through. The project also seeks to answer some of the self-identified challenges the town has, helping diversify Cut Bank’s economy and become less dependent on its historical ties to oil, gas, and agriculture.


Project Description

The Cut Bank Chamber of Commerce, in collaboration with Rebel River Creative, will lead the branding initiative for Cut Bank. The project includes in-depth community engagement, research, and the creation of a Brand Style Guide to ensure consistent marketing across platforms.

Key activities include:

  • Discovery and research to uncover Cut Bank’s unique value propositions.
  • Development of a detailed project brief.
  • Public participation, including an in-person community meeting and survey targeting locals and visitors.
  • Creation of visual branding elements, including stylescapes, brand concepts, and a community tagline.
  • Strategic planning for signage and wayfinding.

This project is part of the Cut Bank’s Reimagine Rural effort.

Cut Bank, Montana, through its participation in Montana State University's MSU Extension Reimagining Rural Program, is focused on revitalizing the community by leveraging its unique assets and enhancing its market presence. The program has brought together local stakeholders, including the Cut Bank Area Chamber of Commerce, Glacier County Regional Port Authority, and other community organizations, to develop strategic initiatives aimed at strengthening the town’s identity and economic potential. A key outcome of this collaborative effort is the prioritization of branding and marketing strategies to better showcase Cut Bank's ‘Hidden Treasures’ to both locals and visitors. With strong support from community leaders, including the new mayor, this initiative is set to lay a foundation for future projects that will foster a cohesive, vibrant, and sustainable community.


Western Montana’s Glacier Country Role
  • Community Building
  • Funding Partner
  • Resource Assistance


Goals and Objectives

The goal of this project is to establish a strong and cohesive brand for Cut Bank that resonates with both locals and visitors.

Objectives

  • Implement a branding strategy that includes visual elements and wayfinding signage to highlight local attractions.
  • Engage the community in the branding process through surveys and focus groups to ensure the brand reflects the town’s identity and values.
  • Increase community pride and economic growth by attracting more visitors and potential residents.


Project Location

Cut Bank, Montana Located near the international border in Glacier County on US Highway 2. The project encompasses the entire community.


Project Timeline

July 2023: Project initiation, discovery, and research.

July - December 2023: Development of project brief, public participation, and creation of visual branding elements.

January 2024: Completion of branding phase.

Signage and wayfinding strategies will be phased in over the next several years.


Project Partners

Cut Bank Education Foundation and Alumni Association

City of Cut Bank

Cut Bank Schools

Local Reimaging Rural group

MSU Extension, Glacier County

Western Montana’s Glacier Country


Project Outcomes
  1. A cohesive and professional brand for Cut Bank, including a Brand Style Guide. (Attached to the right)
  2. Increased awareness of local attractions among residents and visitors.
  3. Enhanced community pride and identity, with a brand that reflects the town’s current values and aspirations.
  4. A foundation for future marketing efforts, including wayfinding signage to improve navigation and highlight local features. (Attached to the right)